A group of over 100 UK drink industry figures have signed a letter written to The Times urging the chancellor to rethink its decision to reverse the alcohol duty freeze.
The UK government has announced a second consecutive duty freeze on spirits, wine, beer and cider.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
